Creative Inspiration: 5 Principles of Design

reference by John Shaver

Graphic design is much more than learning how to use the tools within Photoshop. It requires an intimate understanding of the relationship between different objects.


  1. Balance

“Balance as a design principle, places the parts of a visual in an aesthetically pleasing arrangement.”


  1. Hierarchy

“Visual hierarchy is the order in which the human eye perceives what it sees. This order is created by the visual contrast between forms in a field of perception.”


  1. Pattern

“Pattern uses the art elements in planned or random repetition to enhance surfaces or paintings.”


  1. Rhythm

“Rhythm is the repetition of visual movement of the elements-colors, shapes, values, forms, spaces, texture.”


  1. Space

“Space is an empty place or surface in or around a work of art. Space can be two-dimensional, three-dimensional, negative and/or positive.”


thank you for see that…

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